Privacy Policy
Last updated: 02/26
At The Preferred Aunt, protecting your privacy and personal data is a priority. This Privacy Policy explains what information we collect, how we use it, how it is stored, and the rights you have regarding your data when you visit or make a purchase on our website.
Information We Collect
When you visit our website, we may automatically collect certain technical information, including your IP address, browser type, device information, operating system, referring URLs, and pages viewed. This data helps us understand how visitors use the site and improve performance, security, and user experience.
When you make a purchase, subscribe to a mailing list, fill out a contact form, or interact with our services, we may collect personal information such as your name, email address, billing information, payment confirmation details, and any information you voluntarily provide in forms or communications.
We do not collect sensitive personal data beyond what is necessary to deliver our digital products and services.
How We Use Your Information
We use your information to process transactions, deliver digital products, provide customer support, communicate with you about your purchases or inquiries, send emails if you have opted in, improve our website, analyze usage trends, prevent fraud, and comply with legal obligations.
Your data allows us to ensure smooth delivery of digital downloads, maintain secure payment processing, and improve the relevance and quality of our content and services.
Cookies and Tracking Technologies
The Preferred Aunt uses cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and measure marketing performance. Cookies may store preferences, session information, and anonymous usage data.
We also use analytics and advertising tools such as Google Analytics and Google Ads to understand visitor behavior and measure conversions. These tools may collect information such as pages visited, time spent on the site, and interactions with content or ads. This data is processed in an aggregated and anonymized manner where possible.
You can disable cookies through your browser settings. However, doing so may affect certain features of the website.
Third-Party Services
We may use trusted third-party services for payment processing, analytics, email communication, website hosting, and security. These providers only receive the information necessary to perform their services and are required to protect your data according to applicable laws and their own privacy policies.
Payment information is processed securely by third-party payment processors. We do not store or have direct access to your full payment details.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, and reporting requirements. When data is no longer needed, it is securely deleted or anonymized.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While no method of transmission over the Internet is 100% secure, we take reasonable steps to safeguard your data.
Your Rights
Depending on your location, you may have the right to access, correct, update, or request deletion of your personal data. You may also have the right to withdraw consent for marketing communications at any time by using the unsubscribe link in our emails.
To exercise your rights or request information about your data, you can contact us using the details below.
Children’s Information
The Preferred Aunt does not knowingly collect personal information from children under the age of 13. If you believe that a child has provided personal data on our website, please contact us immediately so we can remove the information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.
Contact Information
If you have any questions about this Privacy Policy, your personal data, or how we handle information, you can contact us here.